Go-to-market partner for no-nonsense companies
Bringing my agency owner experience and business and IT engineering background to your table.
I'm helping fast-moving companies launch their product or service into a faster-moving market, without hassle or corporate bullshit.
For the numbers people: 24 years old • 5 years in marketing • 3 years as agency owner • 25+ websites and webshops built • 15+ brands and products launched to market • business development for 250k+ marketing turnover
What is
go-to-market?
Go-to-market (GTM) is a buzzword for the process of bringing a product or service to market successfully. It’s about creating a clear plan that ensures your product or service reaches the right audience, at the right time, with the right messaging.
A strong go-to-market strategy involves aligning your business goals, product features, pricing, marketing, and sales efforts to ensure everything is set up for success from day one. Bridging a lot of departments and teams.
I help businesses - whether they’re startups, scale-ups, or spin-offs - navigate this process by taking care of everything from business design to product management and marketing execution.
One partner, multiple solutions.
Business design
Helping you build a solid foundation for growth
With countless hours of strategy workshops under my belt, I’ve built a proven track record of launching awesome brands and products into the market. Beyond creative brainstorming, my approach focuses on business viability, financial analysis, pricing, product positioning, consumer psychology, and market opportunities—ensuring every plan is grounded in data and research. Working as an in-house partner, I seamlessly navigate between top management and different departments, becoming a core part of the team rather than a distant consultant. This allows me to integrate strategic insights with day-to-day operations, ensuring every decision is aligned with long-term growth and success.
Product management
Connecting all the dots as product manager
With experience in sales and business development, I ensure the product is built right and positioned to succeed in a competitive market. I speak the language of developers, accountants, designers and marketeers, facilitating smooth collaboration across teams. This end-to-end involvement guarantees that every aspect is optimized for growth and aligned with both business objectives and customer needs.
Marketing
Your one-man marketing department
Marketing is more than just flashy campaigns or viral TikToks—it's about creating a meaningful connection between your product and the market. I craft and execute marketing strategies designed to deliver measurable growth, not just attention. From websites and digital campaigns to social media content, graphic design, advertising, and video production, I cover every aspect of marketing, eliminating the need for expensive and slow agencies every step of the way.
Data-driven and KPI-based, my marketing approach has a strong focus on ROI. But it's not all numbers. I thrive when clients allow me to think outside the box, adding my dose of creativity to the marketing mix.
using and mastering:
Drop me a line!
What my clients say
"Since the beginning, Jotte has been our go-to marketing partner at Sundo. We see him as a full-fledged member of our company, where he regularly takes care of our digital and physical marketing communications. Our product marketing, website, social media, graphic design, or many fun campaigns and commercials were all designed, produced and delivered by Jotte. It's incredibly convenient for a start-up to use a one-man marketing department like him."
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Jacob Leysen
"Jotte Malisse quickly and accurately understood what people with ADHD expect from a website about ADHD and how they can best navigate it. He managed to clearly convey my years of experience with research and treatment of ADHD in young people and adults on www.psycholoog-jovo.be. And he did so in a very smooth and pleasant manner. Therefore, I strongly recommend Jotte Malisse to everyone."
Jan Schrans
"A very pleasant collaboration with Jotte regarding our website. Despite the fact that our project was still very much in its infancy, we involved Jotte from the beginning, he designed our logo, helped think about where we wanted to go, and was very patient every time we had a different idea. Now that the website is complete, he continues to maintain it with updates. Due to the smooth collaboration, he is now also responsible for our RDG Systems website as well as all social media."
Loïc Degezelle
"Right from the start, a super pleasant connection and very helpful. You ask for something, and it's almost immediately arranged. Highly recommended!"
Mathieu Delberghe
"Professional finish, smooth collaboration! Pleasant and driven. Recommended!"
Dean Martin
Questions you might have
Are you a freelancer?
I'm an in-house partner, but you can call me a freelancer or consultant if you want. The difference is that I'll integrate in your team being more involved than a remote freelancer or distant consultant.
What do you charge?
I work with fixed day rates. The rates depend on the length and extent of the assignment.
Why did you sell your majority shares in your creative agency?
I was done and fed up with the typical marketing agency hassle. Working as consultant gives me more flexibility and time to focus on products and clients I actually care about.
Everything starts with a good chat. If it's a match and my schedule allows taking on a new client, I'll draft up a proposal. Outlining the project timeline, scope and budget based on my daily rates. Once the proposal is approved and NDA's are signed, I either work at your office or remotely with your team to realize the project.
Yes of course. These are standalone projects I take on next to my consultancy. Read more about it here.
I graduated cum laude at the KU Leuven obtaining a masters degree (MSc) in Business and Information Systems Engineering with a focus on quantitative marketing, programming, databases and IT architecture
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